The social media war is heating up in 2025 as Meta’s Threads and Elon Musk’s X (Twitter) continue battling for user attention, creator loyalty, and advertising budgets. But who’s really leading the race and more importantly, which platform suits you best?
What’s New in July 2025?
Both platforms have launched aggressive new features to stay ahead in the creator economy:
Threads (by Meta)
- Launched paid creator tools
- Rolled out ad revenue sharing for eligible users
- Integrated Reels-style promotion for text-based content
- Tightened links with Instagram growth funnels
X (Twitter)
- Introduced premium AI-generated replies
- Expanded long-form content monetization
- Launched advanced video monetization tools
- Built deeper ties with crypto and micro-payment systems
User Base & Engagement – Who’s Logging In?
- Threads:
➤ 230+ million monthly active users
➤ Dominated by Gen Z, creators, and Instagram-first users
➤ Community-centric design with low noise and low politics - X (Twitter):
➤ 280+ million monthly users
➤ Appeals to older millennials, influencers, and professionals
➤ Focused on news, debates, and niche communities like tech & finance
Monetization – Who Pays Creators Better?
| Feature | Threads | X (Twitter) |
|---|---|---|
| Ad Revenue | Yes (on video/Reels format) | Yes (on long-form, videos, and engagement posts) |
| Subscriptions | Not yet fully rolled out | Active with tiered memberships |
| Tipping | Limited | Supported via micro-payments |
| Brand Deals | Easier with IG linking | Manual but high-value via direct audience |
💡 TL;DR: Threads is better for discovery & community; X is better for revenue and niche influence.
What Are Creators Saying?
- Community Builders & Lifestyle Influencers love Threads for its IG-friendly environment, less trolling, and smoother engagement.
- Writers, Podcasters & Finance Creators prefer X for its monetization power, advanced analytics, and broader discourse.
Our Verdict: Who Wins?
In 2025, there’s no single winner but two very different tools for different goals:
🔹 Choose Threads if you:
- Want clean, visual-first content
- Care more about community and discovery
- Already have an Instagram following
🔹 Choose X (Twitter) if you:
- Want to earn real money from posts
- Prefer debate, long-form content, or niche influence
- Don’t mind a more chaotic, open-ended feed
What About You?
Which platform do YOU prefer in 2025?
Are you team #Threads or team #X?
Drop your opinion in the comments 👇 or tag us on your favorite app!
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